May 18, 2023 - Sale 2637

Sale 2637 - Lot 109

Price Realized: $ 1,375
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,000 - $ 1,500

ADOLPHE MOURON CASSANDRE (1901-1968)

DUBONNET. Circa 1956.


26 1/4x19 inches, 66 3/4x48 1/4 cm. Axel Andreasen & Sonner, [Copenhagen].
Condition A / A-: minor creases at edges. Paper. Matted.

The Dubo-Dubon-Dubonnet "mascot" is certainly one of Cassandre's most memorable creations. Such was its appeal that his character has graced everything from ashtrays to menus to fans, helping to make Dubonnet one of the most popular French aperitifs. He was also used to advertise the product outside of France, as seen in this Danish printing which faithfully reuses the 1932 image. This is the rare smaller format. Cassandre cover & pl. 37 (both var), Reina Sofia p. 184 (var).