Nov 08, 2012 - Sale 2293

Sale 2293 - Lot 67

Price Realized: $ 17,500
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 8,000 - $ 12,000
ADOLPHE MOURON CASSANDRE (1901-1968) AIR - ORIENT. 1932.
31 1/2x23 3/4 inches, 80x60 1/4 cm. Alliance Graphique Loupot-Cassandre, Paris.
Condition A.
On "Air Orient, mail from the Far East arrived in France in record time. Between 1929 and 1931, Air-Orient cut travel time between Paris and Saigon, paring down mail service from ten to eight days . . . [Cassandre's poster] celebrates the achievement -- juxtaposing Saigon (then Indochina) and Paris as if they were next-door neighbors. An air brushed sky, silhouetted airplane, and gauzy letter-carrying dove link the distant capitals. The image encourages French citizens to rethink their relationship to Indochina (now Vietnam, Laos, and Cambodia), one of France's farthest-flung colonies" (Fly Now! p. 57). Mouron ill. 144, Brown & Reinhold 36, Cassandre / Tokyo 51, Cassandre / Weill p. 61, Cassandre / Suntory 57, Airways p. 59, Fly Now! p. 56.