May 10, 2016 - Sale 2414

Sale 2414 - Lot 128

Price Realized: $ 8,125
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 2,500 - $ 3,500
59x38 1/2 inches, 150x98 cm. Bedos et Cie, Paris.
Condition A- / B+: repaired tears in margin, some affecting image; unobtrusive vertical and horizontal folds; minor scuffing in image.
Initially, this poster looks like a product of the Swiss New Realism, however, it is actually more complex than it appears. The pack of cigarettes, hyperrealistic in its rendering, tilts upwards, floating above a simple wooden table, casting a generous black shadow. It seems as if the pack has been lifted off the table by an invisible hand, which is offering the cigarette to the viewer. It is this kind of sophisticated idea and execution that makes Cassandre's work unique. This image exists in various formats. Mouron pl. 48, Cassandre / Bibliotheque Nationale p. 100, Brown & Reinhold 45, Metiers No. 50, 1955 p. 59, Metiers Publicité 1936, p. 41, Affiche Art Deco p. 137.