?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,500 - $ 2,000
ADOLPHE MOURON CASSANDRE (1901-1968) CONTAINER CORPORATION OF AMERICA. 1945. Pen, ink and gouache drawing. 15 1/2x13 1/4 inches, 39x33 1/2 cm. Condition A-: pinholes in margins. Paper. The Container Corporation of America (CCA) was founded in 1926 by Walter Paepcke. He was the first corporate chairman to bring innovative excellence into American advertising working with Charles Coiner. From the 1930s, he commissioned the finest European talents (A.M. Cassandre, Jean Carlu, Herbert Bayer and Moholy Nagy, among others) to design ads for his company. He also created the Aspen International Design Conference, part of an ongoing commitment to turning Aspen into a gathering place for leading world intellectuals and artists. Cassandre, who moved to America in 1937, was hired to design a series of advertisements for the Container Corporation of America. This period of his work is marked by a departure from the geometric Art Deco designs that he did in France, and a return to more precise drawings influenced by Surrealism. Here a ring of hands circles a budding plant. They are pointing to it, encouraging it, nurturing it and even reaching out to it.
