May 07, 2015 - Sale 2382

Sale 2382 - Lot 129

Price Realized: $ 2,250
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 2,000 - $ 3,000
ADOLPHE MOURON CASSANDRE (1901-1968) DUBONNET. Circa 1956.
66 1/2x48 inches, 169x122 cm. Andreasen & Sonner, Copenhagen.
Condition A: minor creases and abrasions in image. Two-sheets. Framed.
The Dubo-Dubon-Dubonnet "mascot" is certainly one of Cassandre's most memorable creations. Such was its appeal that his character has graced everything from ashtrays to menus to fans, helping make Dubonnet one of the most popular French aperitifs. The funny little man, sitting at a bistro table, who fills himself with color as he drinks, is a brilliant conceit that has become a landmark of French pop culture. He was used to advertise the product outside of France, as well as here in this Danish printing which faithfully reuses the 1932 image. This is the larger format. Reina Sofia p. 184 (var).