Jun 18, 2020 - Sale 2538

Sale 2538 - Lot 68

Price Realized: $ 469
Show Hammer Price?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 700 - $ 1,000
ADOLPHE MOURON CASSANDRE (1901-1968) EXPOSITION GENERALE / GALERIES LAFAYETTE. Plate from Arts et Métiers Graphiques. 1928.
12 1/4x9 3/4 inches, 31x24 3/4 cm. Studio Lorelle, Paris.
Condition A: small staple holes at left edge. Paper. Matted.
This image appeared as the cover of a catalogue for the Parisian department store Galeries Lafayette. Allegedly, it was intended to be used as a poster as well, however, no large-format copy has ever surfaced. The piece represents the first time that Cassandre used photography in his graphic design. Creating a collage using a photograph taken by the Studio Lorelle, Cassandre uses only a small rectangular area of the woman's face, treating the rest of her head graphically against a sharp red background. He cleverly puts the line "J'achète tout" (I buy everything) under her lips. The extremely sophisticated typography was reused later that year on another, purely typographic poster. Cassandre 92, Cassandre / Bibliotheque Nationale p. 58, Cassandre / Weill 83, Reina Sofia p. 162, Osaka p. 99.