ADOLPHE MOURON CASSANDRE (1901-1968) PHILIPS TELEVISION / SMEETS PHOTO OFFSET. Spiral bound volume. 1955. 17x12 1/2 inches, 43 1/4x31 3/4 cm Condition B+: spine splitting at top and bottom; lacks dust jacket; contents clean. In honor of the 125th anniversary of the Smeets Publishing company, this book was published "first and foremost [as] a guide and aid to those who, in some way or another have to do with printing" (p. 2). It is a sample book to show the world what a vast and wonderful array of things Smeets was capable of printing. Lavishly illustrated in full color, samples can be found of cigar labels, counter-cards, cut-outs, photographs, fold-outs, product labels and more. The book is most famous for this image of Cassandre's, which was included in this spiral bound book and never appeared anywhere else. The image itself is dated 1951.
