?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 6,000 - $ 9,000
ADOLPHE MOURON CASSANDRE (1901-1968) SAVO. 1930. 151/2x113/4 inches. L. Danel, Lille. Condition A-: overpainting in top margin. Advertising a company that manufactures work clothes, Cassandre produces one of his most powerful cubist images. This figure is a well known image in Paris, less for its appearance on posters (which are exceedingly rare, one report has it that only two [now three] copies are known to exist) than for an eight foot high metal and wood sculpture that stood in the window of the Savo office on the corner of the rue Montmartre and rue des Jeuneurs (in the garment center), in Paris. That sculpture was on display through the end of the 1980s. Although the sculpture is now gone (part of a private collection) that is how people of my generation discovered Savo. From the small hand-full of posters that have surfaced we can surmise the full advertising effect that was intended by the company. In front of the suggestion of a brick wall, a strict geometrical installation of clothes build the form of a man at work, his head and hands depicted only by circles. The figure stands on the massive block of text of the company's name, with diagonally organized typography that strictly follows the new-typography rules. Cassandre at his best. Extremely rare. Mouron no. 80, p. 58, Suntory no. 35, p. 63.
