Apr 24 at 12:00 PM - Sale 2702 -

Sale 2702 - Lot 80

Estimate: $ 10,000 - $ 15,000

ADOLPHE MOURON CASSANDRE (1901-1968)

THOMSON. 1931.

46½x30¾ inches, 118x78 cm. Alliance Graphique, Paris.
Condition B+: repaired tears at edges; creases and minor overpainting at edges, in image and along horizontal folds. Framed.

Promoting electric devices in the home as an aide to housework, this "remarkably legible design . . . is based on a clever graphic pun on the term main-d'oeuvre (literally, hand-labor, i.e. hired help)" (Mouron, p. 78). "It can be seen as both surrealist and, through its monumental approach, leading towards being an object poster" (Weill / Cassandre p. 132). This is the full-size version.

Crouse p. 97, Mouron p. 72, Cassandre / Suntory 48, Brown & Reinhold 30, Cassandre / Weill p. 133, Reina Sofia p. 176, Encyclopedie de l'Affiche p. 78, Berman / Juan March p. 230.
Request Condition Report Set Alert for Similar Items

Also in This Catalogue