May 07, 2015 - Sale 2382

Sale 2382 - Lot 124

Price Realized: $ 22,500
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 20,000 - $ 30,000
ADOLPHE MOURON CASSANDRE (1901-1968) TRIPLEX. 1931.
47x31 inches, 119 1/2x78 1/2 cm. Alliance Graphique, Paris.
Condition A / A-: minor rippling and creases in image; light vertical and horizontal folds.
To promote this safety glass, Cassandre designed one of his strongest images - a nearly monochromatic poster. Every detail of this stylized driver - his wide eyes fixed on the road ahead and his hands tightly grasping the steering wheel - helps to evoke his complete concentration. The only barrier between the driver and the potential dangers of the road is a rectangle of Triplex glass. The graphic message is so simple and strong that no words are necessary. Weill 340, Word & Image p. 80, Brown & Reinhold p. 52, Avant Garde p. 161, Reina Sofia p. 175, Crouse p. 79, Affiches Art Deco p. 15, Plakat Kunst p. 104, Muller-Brockmann p. 89.