May 13, 2013 - Sale 2314

Sale 2314 - Lot 99

Price Realized: $ 22,800
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 15,000 - $ 20,000
ADOLPHE MOURON CASSANDRE (1901-1968) TRIPLEX. 1931.
47x31 1/2 inches, 119 1/2x80 cm. Alliance Graphique, Paris.
Condition A- / B+: minor creases and discoloration in margins and image.
To promote this safety glass, Cassandre designed one of his strongest images - a nearly monochromatic poster. Every detail of this stylized driver, (his wide eyes fixed on the road ahead and his hands tightly grasping the steering wheel), helps to evoke his complete concentration. The only thing between the driver and the potential dangers of the road is a rectangle of Triplex glass. The graphic message is so simple and strong that no words are necessary. Cassandre pl. 26, Weill 340, Word & Image p. 80, Müller-Brockmann p. 89, Brown & Reinhold p. 52. Avant Garde p. 161, Reina Sofia p. 175.