Jun 18, 2020 - Sale 2538

Sale 2538 - Lot 65

Price Realized: $ 2,600
Show Hammer Price?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 3,000 - $ 4,000
ADOLPHE MOURON CASSANDRE (1901-1968) VOYAGEZ LA NUIT EN WAGONS - LITS / 2EME CLASSE. 1930.
39 1/2x24 1/4 inches, 100 1/4x64 cm. L. Danel, Lille.
Condition B / B+: replaced losses, repaired tears and repaired pin holes in margins. Framed.
For the Wagons Lits (a sleeping car company), Cassandre choses an "unquestionably persuasive" (Mouron p. 69), symbolic and poetic approach to advertising. Rather than focusing on the sleeping car or the internal trappings of night travel by rail, Cassandre depicts the evening outside the carriage, showing the deep blue sky pierced by an eye-like red signal along the rails. "The breath-takingly simple device of a red light glowing in the foggy darkness of a railroad siding is perfectly consistent with our poetically charged experience of looking out the window of a speeding night express" (ibid). It is an elegant and inviting approach, evoking travel by night. This poster exists with different text variants, one without the "2eme" behind the title. Mouron pl. 24, Brown & Reinhold pl. 27, Cassandre / Weill 60, Reina Sofia p. 170 (var), Train 264, Suntory 54, Wagons-Lits 216, MoMA 201.1973.

From the Aminoff / Faccini Estate.