Apr 24 at 12:00 PM - Sale 2702 -
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Sale 2702 - Lot 63

Estimate: $ 400,000 - $ 600,000

ADOLPHE MOURON CASSANDRE (1901-1968)

DUBO, DUBON, DUBONNET. Triptych. 1932.

Each 78½x55 inches, 199¼x139¾ cm. Alliance Graphique, Paris.
Condition varies, generally A- / B+. Framed. Detailed individual condition reports by request.

One of the most famous graphic triptychs ever designed, Cassandre's Dubo Dubon Dubonnet, cinematic in its frame-by-frame storytelling, depicts a man drinking and literally filling himself with a delicious apéritif. To say that this particular triptych represents a trifecta of superlatives may seem like a gratuitous play on words, but in fact, these images are a cultural, historic and artistic touchstone of twentieth-century design. Immediately beloved, the little drinking man became widely used by the company over the years, appearing in countless settings and in various media, immortalizing the brand. These exceedingly rare large images are the middle size of three formats published in 1932. This was the very first appearance of the legendary brand mascot logotype.

Crouse p. 198, Cassandre / Weill pp. 153, 155, 157, Cassandre / Suntory 31, Mouron 37, Brown & Reinhold 37, Reina Sofia pp. 182-184, Avant Garde p. 160 (var), Muller-Brockmann 282-284, Encyclopedie de l'Affiche p. 77, Drink 270.
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Additional Details

Provenance - These posters were purchased at the Gail Chisholm Gallery in New York City in 2002, during an exhibition of "A.M. Cassandre and the French Avant-Garde Posters."

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