?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 3,000 - $ 4,000
ADRIAAN VAN'T HOFF (1893-1939) HOLLAND AMERICA LINE / STATENDAM. 1928. 43x31 3/4 inches, 109x80 1/2 cm. Lankhout, The Hague. Condition B+: repaired tears and creases in margins and image; restored losses in margins and text; extensive overpainting in margins. A strong eye-catching image for the Statendam's (Holland America's flagship) maiden voyage. 1928 was the same year that Cassandre designed his poster for the Statendam, and like other young Dutch graphic designers (Heinz Molenaar and Kees van der Laan, for example), Van't Hoff was clearly familiar with, and an admirer of, Cassandre's work. In fact, Van't Hoff's two important posters for ship companies (the other one is for Van Nievelt, Goudriann & Co, also designed in 1928), show a strong personal style. Van't Hoff departs from Cassandre's synthetic, geometric style by filling his composition with interacting elements. Here, surrounded by the powerful trappings of ship-building technology, such as chains and cranes, and the graceful imagery of stylized birds and water, the Statendam appears as the solid product of the combination of function and form. This is the English version. Schipp & Affiche p. 142, Crouse p. 226, Posters & Publicity (1929) p. 77.
