?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 800 - $ 1,200
AL PAUL LEFTON COMPANY
FOR DELIGHTFUL TRAVEL SUMMER TRAVEL / PENNSYLVANIA RAILROAD'S AIR - CONDITIONED TRAINS. Circa 1940s.
40 1/4x25 inches, 102 1/4x63 1/2 cm. Condition A-: repaired tears, small replaced losses and expert overpainting in margins.
The Pennsylvania Railroad began installing air conditioning in P70 cars (the first of the Pennsy's 80-foot all-steel coaches) during the summer of 1933. "The Pennsy's ad agency was Al Paul Lefton, also of Philadelphia. Founded in 1928, the company counted many other proud brands among its clients: Mack trucks, Michelin tires, RCA radios, Schmidt's beer and Brillo scouring pads. Although PRR didn't use artwork from its traditional wall-calendar artist, Grif Teller (1899-1993), it did commission illustrations from other artists working under Lefton's wing. Among these were Dean Cornwell (1892-1960), Alexander Leydenfrost (1888-1961), and Jerome Rozen (1895-1987)" (http://paheritage.wpengine.com/article/marketing-patriotism/).
