ALAN FLETCHER (1931-2006) D & AD 21ST. 1983. 33x23 1/2 inches, 83 3/4x59 3/4 cm. Schwegler A.G., Zurich. Condition B+: creases and minor abrasions in margins and image. Hand-signed by the artist. Paper. Renowned British designer Alan Fletcher was a founding partner in Fletcher, Forbes Gill in the early 1960s and helped provided sophisticated advertising to such important clients as Reuters, Pirelli, Olivetti and Penguin Books. In the following decade, Fletcher was one of the founders of Pentagram, and then went on to start his own company. He was also one of the founding members of The Design and Art Directors Association. For their 21st anniversary, he pays tribute to one of the great advertising icons of the 20th century (Cassandre's Dubonnet man) and adds Popeye-like biceps to the figure, suggesting the incredible strength that advertising can carry.
