May 05, 2011 - Sale 2246

Sale 2246 - Lot 116

Price Realized: $ 4,080
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 3,000 - $ 4,000
ALAN ROGERS (DATES UNKNOWN) SPEED / UNDERGROUND. 1930.
39 3/4x24 3/4 inches, 101x63 cm. The Broadway Press Ltd.
Condition B+: restored loss in lower right margin; minor restoration along vertical and horizontal folds; restoration along upper right edge.
A striking example of the "full influence of Modernism on poster art, with the use of bold geometric shapes and lettering as an integral part of the design" (Underground p. 69). "In the 1920s and 1930s the London Underground . . . came to epitomise all that was modern, progressive and civilised in twentieth-century urban society . . . design and commerce were brought together through applied art and technology" (London Transport p. 37). London Transport p. 39, Underground p. 69, Euro Deco p. 465.