Apr 24, 2014 - Sale 2346

Sale 2346 - Lot 5

Price Realized: $ 4,250
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 3,000 - $ 4,000
ALFRED RUNGE (DATES UNKNOWN) & EDUARD SCOTLAND (DATES UNKNOWN) ERSTER PREIS / KAFFEE HAG. 1915.
35 1/2x23 1/2 inches, 90 1/4x59 3/4 cm. Kempedruck, Bremen,
Condition B+: restoration in upper left corner; discoloration along top and right edges; minor abrasions and creases in image.
Runge and Scotland are virtually unknown except for this poster and one other they designed a few years earlier for the same product. At first glance, with its use of light and shadow without any outlining, this poster appears to be the work of Ludwig Hohlwein (who also designed a poster for the company in 1913, which featured a tennis player drinking coffee). What decaffeinated coffee has to do with playing tennis is as obscure as the actual position this player finds himself in, and yet the image itself is one of the finer, early tennis posters. Serious tennis connoisseurs will appreciate the "convex heart racket: a model which will disappear after the 1920's" (Tennis p. 40). Tennis p. 40.