Mar 09, 2023 - Sale 2629

Sale 2629 - Lot 55

Price Realized: $ 4,750
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 4,000 - $ 6,000

ALPHONSE MUCHA (1860-1939)

FLIRT. 1899.

24 3/4x11 3/4 inches, 62 3/4x29 3/4 cm. F. Champenois, Paris.
Condition A- / B+: time-staining in margins; small foxing spots in image; small pin holes in corners.

Mucha reinforces this biscuit advertisement by flawlessly incorporating the brand name and logo into the image. The Lefèvre-Utile name is visible in the wrought iron gate behind the couple, and initialed in the fabric of the woman's dress; a quarter of an actual biscuit is depicted in the lower left corner. This is the first edition of the poster. In 1900, it was reissued after the company won a grand prize at the World's Fair in Paris, with the words "Grand Prix - Paris 1900" printed to the left of Mucha's signature. In addition to posters, Mucha also designed packaging for this famous biscuit company. Rennert / Weill 72, Lendl 29, Mucha A4, Gold 63.