?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 5,000 - $ 7,500
ALPHONSE MUCHA (1860-1939) FLIRT. 1899. 25x11 3/4 inches, 63 1/2x30 cm. Champenois, Paris. Condition A: metal strips affixed to top and bottom edges. Paper. Framed. Mucha reinforces this biscuit advertisement by flawlessly incorporating the brand name and logo into the image. The Lefèvre-Utile name is visible in the wrought iron gate behind the couple, and initialed in the fabric of the woman's dress; a quarter of an actual biscuit is depicted in the lower left corner. This is the first edition of the poster. In 1900, it was reissued after the company won a grand prize at the World's Fair in Paris, with the words Grand Prix - Paris 1900 printed to the left of Mucha's signature. In addition to posters, Mucha also designed packaging for this famous biscuit company. Rennert / Weill 72, Lendl 29, Mucha A4, Gold 63.
