?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 8,000 - $ 12,000
ALPHONSE MUCHA (1860-1939) JOB. 1898. 61x38 3/4 inches, 155x98 1/2 cm. F. Champenois, Paris. Condition A: minor creases and abrasions at edges; small repaired tear in lower image. Framed. Mucha's second poster for Job is one of his best advertising pieces. Other posters, like Cycles Perfecta, are also powerful images, but here, Mucha provides the viewer with three levels of reading that constantly reinforce the brand. The image of the girl, sitting in a circle with brown hair that contrasts with her skin and pink dress, is eye-catching in and of itself, as is the big, bold lettering across the top bearing the company's name. Yet, as viewers look more closely at the image, they discover that Mucha has also included the company name in the wallpaper behind the figure, she is holding a package of the product, and finally, that her brooch also bears the Job logo. The image and design create a masterpiece of commercial art. Rennert / Weill 51, DFP-II 634, Modern Poster 9, Wine Spectator 74, Wember 610, Lendl 50, Weill 59, Maitres 1900 p. 18, Meisterplakate 164, Schardt p. 137, Triumph des Jugendstils p. 59.
