?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 8,000 - $ 12,000
ALPHONSE MUCHA (1860-1939) JOB. 1898. 61 1/8x41 3/8 inches. F. Champenois, Paris. Condition A: minor tear in bottom margin. Paper. This poster, done two years later in large format, is Mucha's best advertising piece. Other posters of his, like Cycles Perfecta, are also powerful images, but here Mucha provides the viewer with three levels of reading that constantly reinforce the brand. The girl sitting in a circle with brown hair that contrasts with her skin and pink dress is eye-catching in and of itself, as is the big, bold lettering across the top bearing the company's name. But as viewers look more closely at the image, they discover that Mucha has also included the company name in the wallpaper behind the figure, that she is holding a package of the product in her hands and, finally, that her brooch also bears the Job logo. The image and design create a masterpiece of commercial art. Rennert / Weill 51, DFP II 634, Modern Poster 9, Wine Spectator 74, Wember 610, Weill 59, Maitres 1900 p. 18.
