?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 3,000 - $ 4,000
ALPHONSE MUCHA (1860-1939) LEFÈVRE-UTILE. Two labels. Circa 1896. Each 9 1/2x9 inches, 24x23 cm. Conditions vary, generally A. In 1882 when Louis Lefèvre-Utile took over his family's biscuit company, he began to turn it into one of France's leading brands through his aggressive and creative use of advertising. This included not only posters, but also marketing and packaging campaigns. In addition to posters for the company, Mucha also designed labels for their tins. Group includes Gaufrettes vanille & Gaufrettes Pralinées.
