?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,000 - $ 1,500
A.M. CASSANDRE (1901-1968) PHILIPS TELEVISION. 1955. 16 3/4x12 1/2 inches. Condition A: perferated left edge. Paper. This poster appeared in a promotional book issued on the 125th anniversary of the Smeets Publishing Company. The spiral-bound book was published "first and foremost [as] a guide and aid to those who, in some way or another have to do with printing" (p. 2). It was also a sample book, to demonstrate the vast array of Smeets's printing capabilities. Lavishly illustrated in full color, with samples of cigar labels, counter-cards, cut-outs, photographs, fold-outs, product labels and more. The poster never appeared anywhere else. While the poster was apparently designed in 1951 (see the date by Cassandre's signature), the book itself wasn't printed until 1955.
