?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 500 - $ 750
A.M. CASSANDRE (ADOLPHE MOURON, 1901-1968) GALERIES LAFAYETTE. COMPLETE STORE CATALOGUE. 1928. 12 1/4x9 3/8 inches. Studio Lorelle, Paris. Condition A-: minor tears and abrasions on cover sheets. Paper. This image appeared as the cover of a catalogue for the Parisian department store Galeries Lafayette. Allegedly it was intended to be used as a poster as well, however, no large-format copy has ever surfaced. The piece represents the first time that Cassandre used photography in his graphic design. Creating a collage using a photograph taken by the Studio Lorelle, Cassandre uses only a small rectangular area of the woman's face, treating the rest of her head graphically against a sharp red background. He cleverly puts the line "J'achete tout" (I buy everything) under her lips. The extremely sophisticated typography was reused later that year on another, purely typographic poster. Cassandre 92, Cassandre / Bibloteque Nationale p. 58, Osaka p. 99.
