May 05, 2011 - Sale 2246

Sale 2246 - Lot 65

Price Realized: $ 6,000
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 3,500 - $ 4,500
ANDRÉ GIRARD (1901-1968) EXPOSITION INTERNATIONALE DES ARTS DÉCORATIFS ET INDUSTRIELS MODERNES. 1925.
38 1/2x24 1/2 inches, 98x62 cm. Les Editions de L'Image de France, Paris.
Condition A-: minor restoration in margins and image.
This is the rarest of the four posters that were commissioned for the seminal Exposition Internationale de Arts Décoratifs et Industriels Modernes. Similar in its use of smoking chimneys to the poster designed by Charles Loupot for the same exhibition, Girard's image has a much stronger and more dynamic layout. The smokestacks rise in a pyramid that visually echoes the seething mass of men who are scrambling to get to the top of their own pyramid. At the pinnacle one man holds aloft a chalice, perhaps meant to indicate a form of perfection towards which all are striving. As with the other three posters designed for the exhibition, colors are kept to a minimum. Girard np.