Nov 15, 2018 - Sale 2494

Sale 2494 - Lot 189

Price Realized: $ 40,000
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 30,000 - $ 50,000

Color screenprint on Beckett High White paper, 1972. 914x914 mm; 36x36 inches, full margins. Signed in ball-point pen and ink and numbered 59/250 with a rubber stamp, verso. Printed by Styria Studio, Inc., New York. Published by Castelli Graphics, New York, and Multiples, Inc., New York. From the same-titled suite. A superb impression with strong colors.

Warhol's (1928-1987) first exhibition was held in 1952 at the Hugo Gallery, New York. His drawings during the 1950s remained true to his original illustrative style; they are at once somewhat naive and edgy, as well as decorative and ephemeral. By the early 1960s, he had begun his exploration into Pop Art. Warhol painted his first Pop paintings in 1961, and by the mid-1960s had attained celebrity status with works such as the Campbell's Soup Can and Marilyn Monroe series. The portrayal of Marilyn as a product of mass culture, produced for the public as a consumer item, was so radical at the time that it helped skyrocket him to fame.

In 1966, Warhol announced his "retirement" from painting, having achieved substantial recognition already as both a painter and filmmaker. While committing more time to filmmaking, Warhol also established his own printmaking company, Factory Additions, in New York, determined to cash in on his art market status by issuing multiple editions of his ever more popular images. Among the company's first printing projects was the Cow series, 1966, a color screenprinted wallpaper that he initially used to decorate, from floor to ceiling, the entire Leo Castelli Gallery in New York (see lot 190 for another vserion). One year later, in yet another affront to the art world, he pursued his interest in serialization by publishing portfolios which recycled images from his most popular paintings. These print series include the iconic Campbell's Soup I and II, Flowers, Electric Chair and Marilyn Monroe, soon followed in the early 1970s by the famous Mao series.

Warhol created the 10 different color screenprint portraits of Chinese Chairman Mao Zedong (1893-1976) following Richard Nixon's historic visit in China in 1972. He addressed the cult of personality surrounding China's renowned Premier using his signature portrait style previously reserved for mass-produced consumer products and Hollywood film stars. Famously blending the propaganda utilized to render modern totalitarian rulers and the liveliness of American, western media, these garishly colored, graffiti-like portraits of Mao propelled Warhol toward international Pop icon status. Feldman 90.