Jan 22, 2015 - Sale 2372

Sale 2372 - Lot 112

Price Realized: $ 1,000
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,000 - $ 1,500
ANNA MARIE MAGAGNA.
"Insouciant." Gouache, fine marker and pen on paper. 532x253 mm; 17x10 inches, image. Signed along image, left, and dated lower right margin. Original illustration for Henri Bendel advertisement in The New York Times featuring model Bonnie Pleasant in a body-fit full length coat with faux fur collar and synthetic reptile fabric. 1970. Archivally matted and framed with a clipping of the printed ad in upper left hand corner.
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Additional Details

This image was used in long-running Bendel advertisements in the New York Times for 1970 and 1973, respectively. Magagna's work was revolutionary in the world of fashion illustration. The American retail and fashion groundbreaker, Geraldine Stutz, then President of Henri Bendel in New York City, "discovered" Magagna and selected her to be the store's exclusive artist from 1969 to the early 1970's where she abruptly changed their look from cool sophistication to a savvy, smart and edgy elegance.

During her time at Bendel, she interpreted fashion designs by Stephen Burrows, Sonia Rykiel, Jean Muir, Zandra Rhodes and others, most during the boom years of discotheque Studio 54, frequented by many of the designers.