May 19, 2022 - Sale 2605

Sale 2605 - Lot 57

Estimate: $ 5,000 - $ 7,500

ANTON "TONI" ZEPF (1902-?)


64 1/2x39 1/2 inches, 163 3/4x100 1/4 cm. Hoferdruck, Saarbrücken.
Condition B: replaced and overpainted bottom right corner; replaced losses, repaired tears, creases and overpainting at edges, in image and along vertical and horizontal folds; minor rippling in image.

Saarbrücker Zeitung was first published as a weekly journal in 1761, and changed owners and names several times over the years. This poster illustrates a "Stürmer" or "striker" in football to advertise a new "riveting sports novel." Toni Zepf was "a German artist well known in the field of publicity and display . . . his designs for the Container Corporation were contracted for by correspondence" (Modern Art in Advertising). He studied at the Kunstgewerbeschule in Saarbrücken, then from 1927 to 1936, he worked for the Saarbrücker Zeitung. After his run at the Saarbrücker paper, Zepf worked for the Berliner Tageblatt. Later working freelance in Berlin, he also designed covers for Die Neue Linie, Gebrauchsgraphik and the German State Railway.