Jun 18, 2020 - Sale 2538

Sale 2538 - Lot 172

Price Realized: $ 531
Show Hammer Price?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 800 - $ 1,200
ANTONIO BOGGERI (1900-1989) PIRELLI / ATLANTE ZEUS ANTEO. 1961.
26x19 inches, 66x48 1/4 cm. Ilte, Torino.
Condition A: minor creases at edges and in image; minor restoration at edges.
Boggeri worked with the printer Alfieri & Lacroix in Milan, before opening up his eponymously-named studio in 1933. It quickly became the center of modernist, Italian graphic design, attracting some of the most talented designers in the country including Munari, Huber, Schawinsky, Nizzoli, Monguzzi and others. His firm worked for Olivetti, Pirelli and other dynamic Italian brands. Some of his early studies with photography, as well as the influence of Moholy-Nagy, led him to become one of the pioneers of using photography in advertising, which became his major contribution to modern publicity.