?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 400 - $ 600
APRIL GREIMAN (1948- ) THE MODERN POSTER. 1988. 38 3/4x24 1/2 inches, 98 1/2x62 1/4 cm. Condition A. Paper. Greiman, an early proponent of computer imagery and digital design, became a prominent role model for a new generation of American graphic designers in the digital age. She was able to incorporate her knowledge of European Modernism into Californian "New Wave" style. As Steven Heller explained in Eye Magazine in 1993, "Influenced by typographic experimentation at schools in Basel, London and Amsterdam, so called post modern (Po-Mo) graphic design reared its head as Punk, Swiss Punk, New Wave, Pacific Wave, Deconstructivism, as well as Soviet, Bauhaus and vernacular-retro" (Eye, Vol 8, No. 2). In addition to designing one of the posters for this seminal poster exhibition at the Museum of Modern Art in New York, Greiman also appeared as one of the speakers at a symposium held by the museum in conjunction with the exhibition (along with Armin Hofmann and other designers). Greiman np., Graphic Design in America p. 124, MoMA 81.1990.
