Apr 24 at 12:00 PM - Sale 2702 -

Sale 2702 - Lot 54

Estimate: $ 5,000 - $ 7,500

ASHLEY HAVINDEN (1903-1973) & TERENCE PRENTIS (1904-1946)

GRÜSSE / DEN NEUEN PLYMOUTH. 1928.

26¼x37 inches, 66¾x94 cm. Crawfords Reklam, Berlin.
Condition B+: repaired tears, small replaced losses and overpainting in margins; minor creases and expert restoration in image; reds attenuated. Framed.

Havinden was a graphic designer who joined the Crawford Agency in London when he was only eighteen. Just a few years later, he became the company's creative director. He "endorsed the ideas of the Bauhaus, such as the use of asymmetry and white space as part of a dynamic composition" (V&A). Havinden and Terence Prentis designed this geometric, tricolor design for Plymouth that was so well-liked by Chrysler that the company commissioned another similar poster from the pair the next year.

Crouse p. 51, Encyclopedie de l'Affiche p. 90 (var), Havinden cover, Weill 419, 1er Salon 66B, 2nd Salon Automobile 70.
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