ASHLEY HAVINDEN (1903-1973) BETTER DRINK / MARTINI / VERMOUTH. 1955. 29 3/4x39 3/4 inches, 75 1/2x101 cm. W.S. Crawford Ltd., London. Condition B / B+: tears at edges; creases and abrasions in margins and image; punch hole in upper right image; sharp fold in upper left corner. Paper. In addition to being a poster designer, Havinden was also the creative director of the Crawford Agency, a cutting-edge advertising firm that was developing the "International Style" in the 1950s. Here, for one of his largest clients and most recognized campaigns, he plays with Martini's corporate logo, using color circles and stripes combined with a more fluid and natural typographic treatment. Havinden 63, Graphis Annual 52/53 p. 21.
