Aug 03, 2023 - Sale 2643

Sale 2643 - Lot 323

Price Realized: $ 1,000
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,000 - $ 1,500

ATTRIBUTED TO CHARLES "CHAS" ALLEN (1922-2011)

LUCKY LAGER / IT'S LUCKY WHEN YOU LIVE IN AMERICA. Circa 1950s.


27 1/2x58 inches, 69 3/4x147 1/4 cm. Lucky Lager Brewing Company, San Francisco.
Condition A-: minor repaired tears, creases and restored staple holes in margins and corners.

During the early 1950s, one of the key brand slogans for Lucky Lager was "It's Lucky when you live in California." As the company's distribution area grew, the slogan became: "It's Lucky when you live in America."