?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 800 - $ 1,200
ATTRIBUTED TO CHARLES "CHAS" ALLEN (1922-2011)
LUCKY LAGER / ONE OF THE WORLD'S FINEST BEERS. Circa 1940s.
27 1/2x58 inches, 69 3/4x147 1/4 cm. Lucky Lager Brewing Company, San Francisco. Condition B+: replaced upper right corner; repaired tears in margins, some into right image; repaired staple holes in margins; minor creases in margins and text.
In 1939, the Pacific Advertising Club Association granted Lucky Lager the highest award for the most distinctive beer package. Charles Stafford Duncan, the art director of the McCann Erickson advertising agency, won a National Academy of Design prize for the design of the beer's iconic red X label.
