?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 400 - $ 600
ATTRIBUTED TO CHARLES COINER (1898-1989) AMERICA CALLING / TAKE YOUR PLACE IN CIVILIAN DEFENSE. 1941. 27 1/2x22 inches, 70x56 cm. U.S. Government Printing Office, Washington, D.C. Condition A: minor restoration at top edge and along unobtrusive horizontal fold. Coiner learned his craft during a six-year stint at an advertising agency in Chicago. In 1924, he moved to Philadelphia, where he joined the art department at N.W. Ayer. He was a young, dashing figure in the advertising world and he gained national recognition with the logo he designed for the NIRA, The National Industrial Recovery Act. He became a key figure in the modern approach to advertising during the late-1930s while working with the Container Corporation of America campaigns, for which he was allowed to hire all of the avant-garde talents that he wanted. During the Second World War, he was appointed as a consultant to the office of Emergency Management, where he continued hiring top graphic designers to create propaganda aimed at the war industries, including the memorable Production poster by Jean Carlu (see lot 222). The Office of Civilian Defense was set up by President Franklin Roosevelt on May 20, 1941, although Coiner is credited with having designed the logo in 1939.
