BERNARD VILLEMOT (1911-1989) ORANGINA. 1983. 63x92 1/2 inches, 160x235 cm. [I.P.A. Champigny.] Condition A: minor repaired tears at edges. Two-sheets. Villemot was one of the most prolific and most recognizable poster designers of the French post-war generation. In the early 1930s, he studied with Paul Colin, and Villemot's work from this time reflects a more curvilinear, Art Deco approach than his later work. In 1949, his early works were exhibited in Paris with those of Raymond Savignac, with whom Villemot is most closely associated. Over the next few decades, he was prolific in his advertising designs, creating big campaigns for Perrier, Bally Shoes and Orangina. His later style, marked by bold, bright colors and engaging designs, emulates cartoons and exudes humor and cheerfulness. Bazin p. 105 (var), Villemot / Bon Salle 377.