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BERTOLD LÖFFLER (1874-1960) KUNSTSCHAU WIEN. 1908. 14 1/4x19 1/2 inches, 36x49 1/2 cm. Alb. Berger, Vienna. Condition A: hinged at top edge to mat. Printed on thick paper. Matted. Bertold Löffler studied at the School of Arts and Crafts in Vienna along with Koloman Moser. Throughout his entire life he was active in many fields of the arts, in both creating and teaching. Much of his graphic work was produced for the Fledermaus cabaret and for the Wiener Werkstätte, for which he designed posters, postcards, calendars and other collateral material. In 1908, Löffler participated in the art exhibition, Kunstschau, organized under the leadership of Gustav Klimt. The large exhibition combined the work of Vienna's School of Arts and Crafts, the Art School for Women and Girls and the Wiener Werkstätte. It was held in a building built by Josef Hoffmann, specifically for the show, that contained 54 rooms and held the work of 179 artists; room 10 was dedicated to the poster art of Löffler. He also designed this striking poster advertising the exhibition. It is a masterful stepping-stone between the heavy, often abstract ornamentation of the Secession and the cleaner, more linear designs of the Wiener Werkstätte. This is the smaller format. Denscher 70, Vienna Secession 13, Mascha p. 50, Modern Poster 45, Maitres 1900 p. 182, Design Graphique p. 28-29, Encyclopedie de l'Affiche p. 323, Kery p. 107, Zeitzieger p. 190, MoMA 158.1988.