Apr 24, 2014 - Sale 2346

Sale 2346 - Lot 142

Price Realized: $ 1,088
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 700 - $ 1,000
BJORN ARONSON (DATES UNKNOWN) GOLDEN HORSESHOE REVUE / DISNEYLAND. 1955.
53 3/4x35 3/4 inches, 136 1/2x90 3/4 cm. Walt Disney Productions.
Condition A: minor creases at edges. Silkscreen.
Little biographical information exists about Aronson, but he was one of the major designers of Disney posters throughout the 1950s and 60s. This poster, depicting "Slue Foot Sue's dance hall girls," is one of two variations; the other says "Frontierland" across the bottom. It is one of the few early Disney posters with a prominent cross marketing pitch. Pepsi was an official sponsor of Disneyland from the opening day in 1955 through 1990. Disney Parks p. 58 (var).