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Estimate: $ 800 - $ 1,200
BOB NOORDA (1927-2010) PIRELLI N+R / NAILON PIU RAION. 1961. 26 1/2x18 3/4 inches, 67 1/4x47 1/2 cm. Tipo Pirelli. Condition A- / A: minor creases and abrasions at edges; minor creases in image. Paper. Dutch-born and educated, Bob Noorda moved to Milan and shortly after became the art director for Pirelli. In Milan he met Massimo Vignelli with whom he opened an international design studio, Unimark. He is perhaps most famous for his 1966 redesign of the New York Subway signage, making him the man responsible for the colored circles with numbers denoting specific lines that commuters still see to this day.