May 25, 2017 - Sale 2449

Sale 2449 - Lot 142

Price Realized: $ 4,160
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 6,000 - $ 9,000
CARL MOOS (1878-1959) P. RÜCKMAR & CO / ZÜRICH. 1924.
49 1/4x34 1/4 inches, 125x87 cm. Gebr. Fretz, Zurich.
Condition B+: creases and abrasions in margins and image and along vertical and horizontal folds. Framed.
In 1910, Moos designed a poster for this Zürich-based furrier with its Zürich address. As the company expanded their scope after the First World War, using the same image as the original, this poster was created to advertise two new locations, in the elegant winter resorts of St. Moritz and Davos. The only differences between this version and the original are the background color and the typography at the bottom, each of which were lavender on the 1910 version.