Jun 18, 2020 - Sale 2538

Sale 2538 - Lot 183

Estimate: $ 800 - $ 1,200
CELESTINO PIATTI (1922-2007) BELL. 1960.
49 3/4x35 inches, 126 1/4x89 cm. VSK, Basel.
Condition A.
This poster is atypical of Piatti's work, belonging more to the school of visual gags, than to his oeuvre of "magic realism." Nonetheless, it is delightful, integrating photography with graphics in a strong, humorous, yet minimalist approach. The happy face, simply composed of a sausage for a smile, a red line nose and the company's logo as an eye, becomes a brilliant exercise in visual communication. The Poster 573, Swiss Poster Art p. B123.