?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 400 - $ 600
CHARLES COINER (1911-1985) GIVE IT YOUR BEST! 1942. 20x28 inches. U. S. Government Printing Office. Condition B+: sharp vertical and horizontal folds; creases in image. Coiner learned his craft during a six year stint at an advertising agency in Chicago. From there, in 1924, he moved to Philadelphia where he joined the Art Department at N. W. Ayer. He was a young, dashing figure in the advertising world and he gained national recognition with the logo he designed for the N. R. A. He became a key figure in the modern approach to advertising during the late 1930s when he worked with the C. C. A. campaigns, for which he was allowed to hire all of the avant-garde talents that he wanted. During the Second World War he was appointed as a consultant to the office of Emergency Management, through which position he continued hiring top graphic designers to design propaganda aimed at the war industries (one of the artists' he employed was Jean Carlu, who turned out his memorable Production poster). He designed several posters himself, including this powerful, simple and efficient image of the Stars and Stripes in their red, white and blue splendor. Powerful in its simple and bold presentation, by some accounts a forerunner of the series of paintings by Jasper Johns. "The best American designs utilize the vernacular tradition, the style of the carnival or the parade" (Judd p. 38). This is the smaller version. Word & Image p. 91, Berman 43, Design for Victory p. 13, Posters for Victory p. 10, Judd 2.12.
