?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,000 - $ 1,500
CHARLES COINER GIVE IT YOUR BEST. 41 1/2x57 1/4 inches. U. S. Government Printing Office. Condition B+: repaired tears in image and along vertical and horizontal folds. Coiner learned his craft during a six year stint at an advertising agency in Chicago. In 1924, he moved to Philadelphia, where he joined the Art Department at N. W. Ayer. He was a young, dashing figure in the advertising world and he gained national recognition with the logo he designed for the National Rifle Association. He became a key figure in the modern approach to advertising during the late 1930s, when he worked with the C. C. A. campaigns, for which he was allowed to hire all of the avant-garde talent he wanted. During the Second World War, he was appointed as a consultant to the Office of Emergency Management and he continued hiring top graphic designers to create propaganda aimed at the war industries (one of the artists he employed was Jean Carlu, who turned out his memorable Production poster). He designed several posters himself, including this powerful, simple and efficient image of the Stars and Stripes in their red, white and blue splendor, by some accounts a forerunner of the series of paintings by Jasper Johns. "The best American designs utilize the vernacular tradition, the style of the carnival or the parade" (Judd p. 38). This is the larger version. Word & Image p. 91, Berman 43, Design for Victory p. 13, Posters for Victory p. 10.
