May 09 at 12:00 PM - Sale 2668 -

Sale 2668 - Lot 53

Estimate: $ 700 - $ 1,000

CHARLES E. CHAMBERS (1883-1941)

CHESTERFIELD / . . . ON THE COURT IT'S FLASH! Circa 1930.

11x21 inches, 28x53¼ cm. Liggett & Myers Tobacco Co., [Durham].
Condition A- / B+: minor creases, rippling and overpainting in right image; restoration in upper left margin, into image; unobtrusive vertical folds.

An American painter and illustrator, Charles Chambers is most recognized for his poster "Food Will Win the War," which was printed in several different languages including English, Yiddish, Italian and Hungarian. Aside from this plea to immigrant communities to help save food for the allies, Chambers' repertoire included portraits of famous pianists commissioned by Steinway & Sons, and many advertisements for Chesterfield cigarettes. His 45 billboard displays for Chesterfield, illustrating sophisticated figures smoking, were considered by Advertising Outdoors to be, "the most beautiful posters ever painted." This dynamic image of a woman on the tennis court is actually a dual advertisement - "On the court it's FLASH!" was the slogan for Charles "Flash" rackets, from Charles Sporting Goods Co.
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