CHARLES LOUPOT (1892-1962) CAFÉ PRECIA. 1924. 31x23 1/4 inches, 78 3/4x59 cm. Les Belles Affiches, Paris. Condition A-: minor time-staining in upper corners; minor restoration at edges. In the form of a stencil, the likes of which might have appeared on the sides of crates of coffee arriving in Paris from exotic locales, Loupot creates a clever construction of curves and triangles depicting a native African gracefully pouring a cup of coffee while balancing on a sack of coffee beans. The image of black people to promote coffee had been used in advertising since the 19th century. Contrary to many of those often vulgar and racist representations, Loupot's poster is far more artful and well-balanced, a paean to the native people of Africa. Loupot 83, Loupot / Musee de l'Affiche 37, Negripub 95.
