?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 15,000 - $ 20,000
CHARLES LOUPOT (1892-1962) CAILLER / CHOCOLAT AU LAIT. 1921. 50 1/4x35 1/2 inches, 127 1/2x90 cm. Orell Fussli, Zurich. Condition B+: minor restoration along horizontal folds; repaired tears in margins and image. After studying in Lyon, Loupot went off to fight in the First World War and was wounded. He returned from the front and settled in Lausanne, where his parents were living, and quickly began his successful career as a poster designer. Most of his work was for the fashion and luxury goods industries. His style, a combination of the high-profile Swiss School and his own light French touch, worked very well for the products he was asked to advertise. This poster epitomizes the sophistication that was his visual calling card. The elegant young woman, who has pulled a chocolate bar out of her bag, almost appears to be guiltily sneaking her indulgence. She is dressed in warm colors against a dark background, and through Loupot's unique handling of lithography, he has made the image and the typography appear to vibrate. Loupot / Zagrodzki 44, Loupot 10, Chocolate p. 60.
