?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 8,000 - $ 12,000
CHARLES LOUPOT (1892-1962) CANTON FOURRURES. 1924. 50 1/4x35 1/4 inches. Sonor, Geneva. Condition A-: horizontal folds; minor tears and creases in margins. Japan. After studying in Lyon, Loupot went off to fight in the First World War, and was wounded. He returned from the front and settled in Lausanne, where his parents were living, and quickly began his successful career as a poster designer. Most of his work was for the fashion and luxury goods industries. His style is a combination of the high-profile Swiss School to which he has added his own light French touch, a combination that worked very well for the products he was asked to advertise. His designs for Grieder and Canton, in which he masterfully captures the representation of elegant women, are exquisite. He designed several posters for the furrier, Canton, his style maturing in the process. The first appeared in 1918, the second in 1919 and finally, this poster, a masterpiece of mannerism, in 1924. The woman, totally enveloped in a sumptuous white fur coat, emerges like a glamorous apparition from the complex, dark background. This image became the classic Canton poster and was reprinted at different times from the 1930s up until the 1960s. In 1924, the Canton shop was located at 24 rue de Bourg. Around 1930 they moved just down the block to number 20. This copy of the poster is clearly from the original printing (as later issues were signed "d'apres Loupot"), but the address has been changed by hand. It seems clear that the company retained many copies of the original poster, and altered them to keep them up to date, before actually printing new ones! Loupot p. 62, no. 54 A.
