?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,200 - $ 1,800
CHARLES LOUPOT (1892-1962) ST RAPHAEL. 1952. 61 3/4x47 inches, 156 3/4x119 1/2 cm. Affiches Gaillard, Paris. Condition B+: repaired tears and restored losses at edges, some affecting image; creases, abrasions and restoration in margins and image. As Zagrodzki notes in his book, Loupot's work for St. Raphael "can be qualified as the work of his life." From 1937-1960, Loupot worked hand-in-hand with Max Augier, the advertising director of St. Raphael, creating a series of posters that tell of a unique saga in the story of advertising. Beginning with the poster that features the stylization of red and white clad waiters, Loupot gradually moved towards creating more and more abstracted images. Starting in 1945, Loupot began experimenting with his geometric stylizations of two waiters and his continuous transformation of typography. Of historic note, between 1945 and 1952, poster publicity for aperitifs was forbidden in France, so although this poster is dated 1947 (the year it was designed), it would not have been printed before 1952. Zagrodzki p. 93, Loupot 89, Encyclopedie de l'Affiche p. 172.
