CHARLES LOUPOT (1892-1962) ST. RAPHAEL QUINQUINA. Group of 5 collateral items. Sizes vary. Condition varies, generally B+. Matted and framed. St. Raphael, like all of the major brands of aperitifs, printed an enormous amount of promotional material. They also bought a lot of advertising space on the back covers of major magazines. To help the company, Loupot assembled a team, including Jean Lhuer (a former fashion illustrator) and Swiss designers who worked full-time on the ever-changing ads. They would play with colors and typographic elements in the images, which they changed constantly. Loupot 84-92, Spectaculo p. 135.
